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From ideas to vision to market.
"To last, fail we must." [Fake Yoda quote]
WHY
WHY
People have amazing ideas, but limited time and resources to invest:
Energy must be spent wisely.
HOW
HOW
We test our vision for products and services first:
To convince partners, investors and most importantly, ourselves.
WHAT
WHAT
The Fail2Last-Framework delivers fast results: A tested hypothesis to
estimate market potential
decide on product and service features
Value💌
Value💌
Market Analysis: Find out what the market needs!
Market Analysis: Find out what the market needs!
Your ideas must be translated into a testable hypothesis, like: "Customer X will buy product & service Y with features A, B and C for price Z." We find a way to gather publicly available data from the market, your prospects and competitors to sharpen your vision.
Tools: Webscraping, Data Analysis, Python
Fast Prototyping: Make it tangible and feasible!
Fast Prototyping: Make it tangible and feasible!
Your vision becomes tangible, and the technical feasibility is evaluated. A prototype can be built fast and cheaply, no matter what your product or service looks like: Selling wine or honey, offering business or craftsman services, developing the latest travel gadget or building an AI-driven application.
Tools: Website- & Application Builder, 3D Visualisation (Fusion, Solidworks + AI), Electronics, Mechanical Design (3D Printing)
Data-driven Marketing: Do they actually buy into it?!
Data-driven Marketing: Do they actually buy into it?!
Thanks to the initial market analysis, we know the must-have features of your service or product and the most important needs of your prospects. We use a tiny budget to deliver a compelling message to a specific market to test your product/service-market fit.
Tools: Ads Campaigning (Visuals & Messaging) & Reporting, Surveys, Data analysis
Portfolio
Portfolio
(March 2026: coming soon)
Costs💲
Costs💲
Knowing how restricted budgets are at the beginning of this exciting journey, I only charge for real value that is created. After I fully understand your vision, I will prepare a strategy to test your ideas most efficiently, which is free-of-charge: This could include the whole Fail2Last-Framework or parts of it: Market Analysis, Fast Prototyping, Data-driven marketing.
I offer service bundles in those areas with very clear results, and you only pay for the value that is created for your future business:
Data about your market and customers (Easy-to-Understand Graphs and Statistics)
Prototypes including visuals, code, schematics, drawings, and hardware.
Marketing reports, including real market feedback and a recommendation for your business.
If you are more restricted with your budget, I am open to discussing a future stake in your business or service for the value we created during that journey.
Who
Who
I am convinced that I must help myself and others to develop our God-given potential. Always driven by ideas for products and services, I find most satisfaction in achievements through hard work. Living in an economy-driven society, I believe there's no better performance benchmark than the economic success in the real market. With a broad academic background as an Electronics Engineer and Biotechnologist, I have worked in various industries (from mechanics to medical) and positions (from sales to engineering) and acquired an unusual but ideal skillset to help others bring their ideas to market. Timon Alder, Switzerland
Looking for a partner (March, 2026)
Looking for a partner (March, 2026)
"Hi, I'm Timon! Are you a diligent and humble person who wants to build something meaningful? Do you find joy in understanding business cases and using your skills in marketing and advertising to sharpen visions and test ideas for amazing products and services? I'm looking forward to meeting you."
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