"To last, fail fast we must." [Fake Yoda quote]
People have amazing ideas, but limited time and resources to invest:
Energy must be spent wisely, and we must decide fast whether an idea will fail or will last.
We test our vision for products and services first:
To convince partners, investors and most importantly, ourselves of the potential and the technical feasibility.
The Fail2Last-Framework delivers fast results: A tested hypothesis and a sharpened business case with
Decisions on product and service features
Market potential estimation
Prototype, Landingpage, Marketing material
Data reports with customer & market insights
Your ideas must be translated into a testable hypothesis, like: "Customer X will buy product & service Y with features A, B and C for price Z." We find a way to gather publicly available data from the market, your prospects and competitors to sharpen your vision.
Tools: Webscraping, Data Analysis, Python
Your vision becomes tangible, and the technical feasibility is evaluated. A prototype can be built fast and cheaply, no matter what your product or service looks like: Selling wine or honey, offering business or craftsman services, developing the latest travel gadget or building an AI-driven application.
Tools: Websites, Web-Applications, 3D Visualisation, Electronics, Mechanical Design
Thanks to the initial market analysis, we know the must-have features of your service or product, the most important needs of your prospects and the weaknesses of your competitors. We use a tiny budget to deliver a compelling message to a specific market to test your product-market fit.
Tools: Ad Campaigns, Surveys, Data analysis, Reports
(March 2026: coming soon)
Knowing how restricted budgets are at the beginning of this exciting journey, I only charge for real value that is created. After I fully understand your vision, I will prepare a strategy to test your ideas most efficiently, which is free-of-charge: This could include the whole Fail2Last-Framework or parts of it: Market Analysis, Fast Prototyping, Data-driven marketing.
I offer service bundles in those areas with very clear results, and you only pay for the value that is created for your future business:
Data about your market and customers (Easy-to-Understand Graphs and Statistics)
Prototypes including images and videos, code, schematics, drawings, and hardware.
Marketing material, including visuals, websites, reports with real market feedback and a recommendation for your business.
If you are more restricted with your budget, I am open to discussing a future stake in your business or service for the value we created during that journey.
I am convinced that I must help myself and others to develop our God-given 🙏 potential. Always driven by ideas for products and services, I find most satisfaction in achievements through hard work. Living in an economy-driven society, I believe there's no better performance benchmark than the economic success in the real market. With a broad academic background as an Electronics Engineer and Biotechnologist, I have worked in various industries (from mechanics to medical) and positions (from sales to engineering) and acquired an unusual but ideal skillset to help others bring their ideas to market. Timon Alder, Switzerland
"Hi, I'm Timon! Are you a diligent and humble person who wants to build something meaningful? Do you find joy in understanding business cases and using your skills in marketing and business to sharpen visions and test ideas for amazing products and services? I'm looking forward to meeting you."